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Search results for “BrandZ”
Hilton unveils new lifestyle brand geared toward 'modern achievers'
01/19/2020
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11:59:43 PM
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This addition brings the total number of Hilton brands to 18.
Inside OYO - 'high pressure' breaks a promising startup brand
01/17/2020
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12:52:37 AM
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Growth at all costs is not a great strategy.
Endeavor buys luxury activities brand On Location for $660m
01/06/2020
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3:26:07 PM
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On Location is the official hospitality partner for the NFL, as well as a partner to more than 150 rights holders in major sports and music festivals.
Changyu to open a wine theme park in Shanghai
02/14/2021
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7:29:45 PM
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The park will split into two areas which focus on immersive experiences and food and wine pairing respectively.
Thomas Cook brand poised for relaunch next year by Chinese owner
12/16/2019
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10:14:38 AM
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Some of Fosun’s existing travel offerings will be grouped together and re-branded as Thomas Cook to lure travelers.
Booking.com chairwoman on China market, brand synergy and new growth engines
12/09/2019
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8:10:43 AM
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Early entry was but the first step of Booking.com’s game plan on building its presence in China, and partnering with major local players is deemed essential.
AirAsia enters restaurant business, hopes to become lifestyle brand
12/03/2019
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2:42:18 PM
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AirAsia aims to open five restaurants and franchise 100 cafes over the next three to five years globally.
Luxury brands strive to improve messaging for Chinese market
11/21/2019
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10:22:09 AM
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It’s important to make certain concessions to reach Chinese consumers, and cultural and linguistic differences need to be overcome.
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