The hotel company has completed several projects to strengthen loyalty and guest experience-related objectives.
Growth strategy is focused on China, US, South Korea and Australia.
The company's near-term focus will remain on cost control and prudent capex spending.
Accor itself will now be able to increase brand loyalty, grow revenues and attract the high-value package traveler.
In B2B transactions, relationships between the buying business and the vendor business are key.
The upscale chain scale hit peak project counts in the third quarter and accounts for 22% of projects and 28% of the rooms in China’s hotel construction pipeline.
The “Brand + Destination” strategy in Greater China is expected to capture robust travel demand by matching destinations with brand debuts and entries
Greater China improved the most in the quarter with RevPAR 23% below 2019, 30 percentage points better than a quarter ago.
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