The group indicated that domestic recovery has initiated after hitting the bottom in April this year. Cost control, focus on safety, enhanced revenue generation and a steady rise in loyalty program members are among the highlights of its half-yearly performance.
The mixed performance came in considering that the company’s European operations recovered to attain 2019 levels, whereas H World continued to focus on maintaining a healthy cash position for its operations in China.
The online travel company says it is not cutting corners when it comes to technology, customer service, digital assets, acting on smart data, and talent within the group plus there is massive support from HQ in Shanghai.
The online travel company acknowledged that the hotel business recovery was much faster in areas less impacted by Covid. Hotel bookings in Southern and Western China have recently surpassed 2019 levels.