The acquisition marks BWHR's effort to simplify distribution for its hotels by making management of technology, revenue and customer relationship, reporting and connectivity simpler and easier.
The solution tracks and accounts for commission payments owed by hotels for services booked through online travel agencies and stores it on a shared ledger.
U.S. competitors like Sonder and Lyric are operating a similar model and might also look into Europe, but "it is a very local game.”
Sabre will file its formal written response to the DOJ’s lawsuit "at the appropriate time."
Marriott, IHG, Accor and Hilton will have a significant ownership stake of Groups360 and each brand will have representation on the board.
RedDoorz CEO Saberwal wants to build a company with a valuation of $1 billion by next year, possibly $5 billion in two to three years, by which time he hopes to take RedDoorz public.
Many accommodation providers are seeing a rise in the demand, driven by an increase in ‘bleisure’, last-minute and one-night weekender travel.
Sabre said the DOJ will need to file a complaint in a federal court before the deal closes if it plans to block the purchase.
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