Marriott relaunched its Moments marketplace recently; loyal guests can both earn and redeem points by shopping for these experiences—110,000 of them in all, across 1,000 global destinations.
Bokun offers exceptional value in the market. It currently offers subscriptions for €100 per month, versus the industry standard of 5%-6% taken on online bookings.
The tours and activities sector is expected to double in gross bookings to $27 billion in 2020; Ctrip, Google and TripAdvisor are also with aspirations in tours and activities.
Since opening its first hotel in 2015, the Singapore-based company has expanded its portfolio to more than 500 properties across Indonesia, Singapore and the Philippines.
The OTA says it has seen flight bookings increase up to 50% “in some scenarios” and a 10% increase in the rate of customers adding ancillary products such as baggage, seats or insurance.
Marriott hotel guests will earn about 20% more points than they did previously and get more perks than before.
Travel agents in the region face the biggest struggle to convert customers with 95.5% of them abandoning their online booking.
Pproperties should remain optimistic with younger demographics noting the highest propensity to join loyalty programs and say their loyalty is growing.
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