Trip.com Group, Shangri-La Group deepens strategic partnership; Hong Kong launches strategy to boost travel recovery.
Ctrip users had higher education level and income than the industry average.
There is a strong desire for familiar and trustworthy products amongst Chinese travelers and local operators will typically have first-hand experience in promoting to the individuals.
This new cooperation enables 300 million-plus Ctrip high-end members to access to the Shangri-La Golden Circle Programme across Shangri-La’s portfolio of over 100 hotels globally.
The HKTB will have a marketing budget of USD 146.57 million for the 2021-22 financial year, including recurrent funding.
It is expected to lift sales by 30% year on year in K11’s kids’ zone this month.
China Airlines and EVA Air will operate six and two flights, respectively, from Taiwan.
The number of visitor arrivals to Macao fell by 85% in 2020.
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