Aligning with regulatory narrative through social responsibility.
A strategic move to deepen localized operations in the Chinese market.
The move underscores a generational shift at the company amid increasing regulatory scrutiny.
The company’s 2026 investment strategy prioritises AI innovation and social responsibility initiatives alongside its inbound travel goals.
Overall bookings on its international OTA platform increased by around 60% year-over-year.
Behind the move is a strategic shift in the Chinese market.
Japan slipped, while South Korea and Thailand led outbound travel.
International route passenger numbers also decreased by 10%.
Between 2024 and 2026, ATM saw Asian participation grow at a 13.95% CAGR
Second edition of the region’s leading corporate travel show to take place 14-15 April 2026, Marina Bay Sands, Singapore
Growth in per-visitor spending slowed.
The cruise giant is facing a double squeeze from global regulations.
The Indian airline is targeting value-conscious leisure and business travelers after visa reopening.
The trust issue remains to be unlocked.
The B2B travel market is poised to grow at twice the pace of the global economy.
