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Overseas visitor arrivals rose 27.82% year on year.
These counties combine strong spending power with lasting tourism appeal.
It has the biggest share—and the most lucrative part of the market.
Even the most basic level of transparency is still missing.
Vietnam overtook Thailand in Chinese visitor arrivals for the first time.
More choices do not automatically mean more bookings.
Hotel groups’ revenue growth is increasingly diverging from franchisees’ profitability.
A systemic capability gap across the industry.
From its first steps in 2005 to the 20-year milestone, ITE HCMC has continuously expanded its scale, connecting Vietnam’s tourism destinations and businesses with global partners and steadily affirming its position as one of Vietnam’s prominent international travel events.
The real competitive edge lies in people, content and interpretation.
International visitors are discovering an increasingly diverse range of ways to experience China.
