Search results for “brand conversion”
Outbound driver-guide platform Hi Guides receives $50 million
03/01/2018|2:55:43 PM|
The current funding will be deployed for brand building, manpower development and resource distribution at destinations.
Travel e-commerce in China - the battle isn't just about growth anymore
05/17/2018|11:42:08 AM|
As the major online travel company Ctrip, along with platforms owned by Alibaba- and Tencent-backed companies, target growth it is worth assessing how they are going about differentiating their offerings.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Ctrip starts to deliver combined impact of group companies
03/19/2018|7:39:04 PM|
The online travel group has singled out the performance of its international businesses, along with the contribution from registered users and the growth in lower-tier cities in China.
ChinaTravelNews Briefing: Alibaba, Ctrip, statistics & forecasts, acquisitions & investments
02/11/2018|10:17:01 AM|
Alibaba’s Fliggy, Ctrip, Tongcheng-eLong and TravelFlan had new moves in the market, tourism statistics provided an update on China’s tourism performance, and acquisitions & investments had been made.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
WeChat hotel marketing specialist ZhiKeTong raises 100 million yuan
01/04/2018|9:41:52 AM|
Hotel direct marketing firm ZhiKeTong recorded more than 100 million yuan sales and nearly 1 million orders in one month in 2017.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
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