Search results for “traveler journey”
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017|9:02:02 PM|
Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
6 areas that can propel digital transformation
10/13/2017|4:02:38 PM|
Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, but the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
Finnair boosts ancillary sales with omni-channel and predictive analytics
09/27/2017|7:04:48 PM|
After partnering Alipay on in-flight payment, working with TravelSky on GDS-based ancillary sales, Finnair plans to bring its chatbot to WeChat and leverage predictive analytics for ancillaries growth.
Tailoring for Chinese travel consumers with a combined search
08/29/2017|9:38:42 AM|
The Combi-Action-Search developed by MySmark wants to convert online actions into a combined action, a collaborative filter to boost a user’s personalized experience.
Railway service platform Lvtu Diandian closes an angel round
09/11/2017|3:55:25 PM|
Railway passenger service platform Lvtu Diandian is trying to build its presence in the railway market via in-train consumption and establish itself as the Meituan and Eleme in railway transportation.
Chinese tourist arrivals to Europe rise 65% in first half of 2017
07/19/2017|6:52:43 PM|
Chinese tourist arrivals to Europe grew 65% in the first half of 2017. More than half of these tourists were over 50 years old.
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