Search results for “theme tours”
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Home-sharing platform Locals receives $24 million for its boutique B&B business
01/23/2018|8:59:42 AM|
This year, Locals will add two additional businesses, namely homeware retail and urban travel, to further tap into consumption deriving from B&B customers.
ChinaTravelNews annual roundup: Major events of year 2017
12/18/2017|2:15:13 PM|
In 2017, the World Tourism Alliance was set up, ITB debuted in Shanghai, China banned tours to S. Korea, Priceline invested in Meituan to compete with Ctrip, and local home-sharing is on the rise while Airbnb is slow to localize...
Ctrip-backed CME to buy 35% stake in Mind Letu for RMB 16.7 million
12/20/2017|9:25:44 AM|
Mind Letu will be transformed after the acquisition to create synergy in the demand-supply chain of research and study trips and customer acquisition channels so as to enhance its competitiveness.
China's travel club Yuelvhui completes an angel round
09/21/2017|10:37:14 AM|
The business mode of Yuelvhui is to “expand lifestyle and travel IP on top of meeting basic travel demands”.
Ctrip extends ground services in partnership with Big Bus Tours
11/24/2017|1:40:51 PM|
The competition in ground transportation and catering services at tourist destinations will be more intense as OTAs tap into a wider range of destination resources.
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
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