36Kr reported that smart tourism startup Lvji has recently announced a RMB 120 million B round of financing, backed by Qianhai FOF and Pufeng Fund.
Lvji is a location-based smart tour guide featuring GPS positioning, automatic interpretation, route recommendation and other functions through Apps, WeChat accounts, website and service terminals in attractions.
The smart tour guide’s cornerstone function is a hand-drawn cartoon map supported by GPS positioning technology to help tourists find attractions, toilets and related facilities. It is also equipped with paid interpretation services to introduce scenic spots. In addition, the platform offers various routes designed for in-depth experience, leisure and entertainment and architecture appreciation. Visitors can buy its navigation products through the application.
In addition to a paid app, Lvji also offers a free app in cooperation with the government to provide online city guides.
At present, Lvji is a profitable company and has 2 million paying users per month on average. The company is offering e-guide products working with 29 OTAs, including Tongcheng, Ctrip, Lvmama, Tuniu, Qunar and Mafengwo. So far, Lvji has covered more than 6,700 tourist attractions, with 2,185 of them available online.