Search results for “mobile search”
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017|3:29:24 PM|
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Ctrip takes a big step in pursuit of going global
11/27/2016|9:50:20 AM|
Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
Meta-search in China — as astute as it gets
08/30/2016|5:58:08 PM|
From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
Airlines: Leveraging Tech for Added Value
10/27/2016|9:39:12 AM|
With the increasing touch points that technology brings, airlines can leverage their auxiliary services to attract more consumers and grow revenue.
TravelDaily China hosts ITB Asia session
10/26/2016|9:45:46 AM|
On invitation by ITB Asia, TravelDaily China hosted a session at the B2B travel trade show for Asia on China’s outbound tourism and digital marketing on October 19.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016|10:37:50 AM|
Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
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