Search results for “innovative marketing”
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
Shiji raises stake in Galasys, expands in destination management
09/08/2017|4:09:13 PM|
Chinese hotel system provider Shiji has agreed to buy a controlling stake in destination solution provider Galasys, expanding from hotels, F&B, and retail to theme parks and attractions.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
7Days Inn sponsors French OGC Nice and launches IP products
08/14/2017|8:29:10 AM|
Chinese budget hotel brand 7Days Inn and French football club OGC Nice have recently reached a consensus on cooperation intentions.
Ctrip partners with Osaka tourism authority in Japan
07/28/2017|5:24:44 PM|
Ctrip has teamed up with Japan’s Osaka Convention & Tourism Bureau to work together on product development and promotion, big data, marketing innovation and others.
Vacatia partners with DerbySoft
07/27/2017|3:23:48 PM|
Vacatia announced its integration with DerbySoft Go, DerbySoft’s newest connectivity service, expediting Vacatia’s ultimate access to rate and availability systems of resorts across the globe.
Key takeaways from the concluded 2017 China Hotel Marketing Conference
06/13/2017|10:41:12 AM|
The 2017 China Hotel Marketing Conference co-hosted by TravelDaily China and ChinaTravelNews focused on “Reshaping The Experience” has successfully concluded in Shanghai. Here’re some key takeaways from the event:
Priceline Group CEO: online travel in China may still witness “significant volatility”
06/19/2017|1:58:57 PM|
Priceline CEO Glenn D. Fogel believes that price is still incredibly important in China's OTA market. The key of setting up a brand in China is to understand ecosystems – Baidu, Alibaba and Tencent.
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