Search results for “destination marketing”
China’s outbound tourism market grows 30% y-o-y during Golden Week
10/08/2015|10:29:46 PM|
China’s outbound travel market grew 36.6% y-o-y during the four-day National Day Holiday. Japan, Korea and Thailand the top three outbound destinations.
TravelDaily heads Chinese travel industry delegation for ITB Asia debut
10/24/2015|5:27:38 PM|
TravelDaily China led a delegation of Ctrip, Alitrip, Yiqifei and JointWisdom to spak at the ITB Asia conference.
Uber China to raise funding stake to US$2.5 billion in war with Didi Kuaidi
09/24/2015|10:49:24 AM|
Uber is seeking to raise its funding up to US$2.5 billion for its China operations. The funding scale is twice as much the total capital it has raised in China so far.
Guangzhou becomes busiest city in the world for Uber
11/03/2015|7:28:47 PM|
Uber expects its turnover in China to exceed that of the US while Guangzhou has recently become Uber’s top city in the world in terms of booking volume.
China’s tour operators achieve 15% growth in outbound tourism revenue in 2014
10/10/2015|10:26:52 PM|
China’s tour operators made RMB133.133 billion in total revenue in outbound tourism RMB178.368 billion in domestic tourism and RMB28.304 billion in 2014.
Ctrip uncontested after merging with Qunar
10/27/2015|10:01:40 AM|
As the final chapter of the bitter rivalry between Ctrip and Qunar ends, the next question to consider is: Who will be the next challenger to an all-powerful Ctrip?
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
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