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Search results for “brand conversion”
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019
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5:37:51 PM
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Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
OYO hotels in the US
07/03/2019
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7:02:40 PM
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U.S budget market is a sweet spot that works really well with Oyo's capabilities.
Opinion: Chinese Tourism to the US
06/24/2019
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4:32:08 PM
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Putting aside the trade war, there are other very measurable ways in which the US itself may be actively contributing to the slowdown and decrease of Chinese tourism.
Life House hotel chain and tech provider secures $100M investment
07/15/2019
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4:38:41 PM
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Since its launch in 2017, Life House has also raised $140 million in venture capital.
China's hotel group Huazhu CEO teases launch of new brand
03/20/2019
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9:49:21 AM
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Huazhu Group’s CEO discussed a new hotel turnover metric as well as plans to launch a new brand in the next few weeks.
Why develop a franchised boutique hotel?
06/03/2019
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10:00:49 AM
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Lifestyle boutique and soft-branded hotels continue to exhibit strong performance, which piques the interest of brands, developers and consumers.
What If Accor acquires Oyo?
06/12/2019
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3:21:32 PM
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It takes three to four years for Accor to build a hotel in India thus investing in an existing successful chain is far and away the best way to quickly gain a strong foothold.
Destination-based marketing adapts location-driven strategies for consumers on the move
05/09/2019
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6:20:04 PM
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Destination-based marketing refers to a way of targeting on-the-go consumers.
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