Search results for “travel advertising”
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018|8:15:53 AM|
How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Facebook’s chatbot M is dead. Will travel AI on WeChat thrive?
02/01/2018|10:37:26 AM|
After closing a $3 million funding round, Hong Kong-based chatbot startup TravelFlan enters mainland China market, transitioning from Facebook Messenger to Tencent’s WeChat platform for the Chinese travelers.
5 reasons why travel brands need to take notice of Alibaba’s Fliggy
01/26/2018|10:34:45 AM|
Alibaba is attempting to craft a unique user profile as an ecosystem. In this context, it isn’t surprising to find more than 70 domestic/foreign airlines opting to establish flagship stores on Fliggy.
ChinaTravelNews Briefing: Chinese tourism, Ctrip and other players' moves
01/08/2018|9:33:21 AM|
For the past two weeks, ChinaTravelNews reported on how Chinese tourists affect the travel sector, a series of Ctrip’s moves, and news of major players Meituan, Tencent and Airbnb.
Restaurant marketing platform RedTable expands beyond Greater China
12/26/2017|3:41:17 PM|
Global restaurant marketing platform RedTable has recently signed supply contracts with major OTAs in Taiwan, Japan, and Singapore to provide customers across Asia with Korean food tourism products.
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
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