Search results for “tourism advertising”
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018|9:05:31 AM|
Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
ChinaTravelNews Briefing: Chinese tourism, Ctrip and other players' moves
01/08/2018|9:33:21 AM|
For the past two weeks, ChinaTravelNews reported on how Chinese tourists affect the travel sector, a series of Ctrip’s moves, and news of major players Meituan, Tencent and Airbnb.
Restaurant marketing platform RedTable expands beyond Greater China
12/26/2017|3:41:17 PM|
Global restaurant marketing platform RedTable has recently signed supply contracts with major OTAs in Taiwan, Japan, and Singapore to provide customers across Asia with Korean food tourism products.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Vpon decodes the digital footprint of mainland tourists
10/31/2017|4:31:11 PM|
Countries in Asia-Pacific remain the top destinations of mainland Chinese tourists, while a number of provinces of the new 1st-tier cities become popular, along with Beijing and some coastal regions.
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