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Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Building the bridge between East and West - ITB China 2017 kicks off with exclusive preview
03/02/2017|3:26:27 PM|
“Building the bridge between East and West”, an exclusive ITB China preview event with more than 60 journalists from China and 15 other countries kicked off today at the Jin Jiang Tower in Shanghai.
Travel-share platform TangGuo raises 100 million yuan in A round
03/08/2017|9:57:39 AM|
Travel and accommodation sharing platform TangGuo received RMB 100 million in its A round. The company has 130,000 listings encompassing villas, homestays and apartments in 218 cities worldwide.
Data on its own isn’t enough, make it part of an organization’s culture
02/09/2017|3:29:24 PM|
Data alone cannot provoke change - rather accessibility, acting on it, customer support, training, incentivizing employees and ending up with the development of a customer-centric culture is key, says RJ Friedlander, CEO of ReviewPro.
Meituan completes acquisition of travel search company Kuxun from Tripadvisor
08/19/2015|11:01:06 PM|
China’s top group buy platform Meituan has just concluded its full acquisition of OTA Kuxun from TripAdvisor.
WeChat innovates Mini Program, hints at travel services
01/09/2017|10:06:26 PM|
WeChat launched in-app service Mini Program (or XiaoChengXu in Chinese) on January 9. The “instant and disposable” service is deemed more suitable for travel companies as their business is more offline oriented and they are visited in app at lower frequencies.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Ctrip takes a big step in pursuit of going global
11/27/2016|9:50:20 AM|
Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
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