Search results for “marketing spend”
Distribution shouldn't be just about selling, count on data, too!
10/18/2017|1:21:51 PM|
What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017|9:02:02 PM|
Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
Online or offline, completing a transaction is getting easier than ever
10/19/2017|3:06:29 PM|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
Chinese outbound tourists increase 5% to 62.03 million in H1 2017
08/04/2017|11:28:49 PM|
China remains the world’s largest outbound tourism source market following a 5% increase year on year in the number of Chinese outbound tourists to 62.03 million in the first half of 2017.
Mainland Chinese tourists sought-after having spent $33 billion in US
08/16/2017|11:09:49 AM|
China continued to reign as a top visitor source market for the US in 2016, as the number of visitors from mainland China grew by 15% to 3 million and their total spending increased by 9% to $33 billion.
Trivago trims loss and boosts revenue in Q2 2017
08/04/2017|9:30:25 PM|
Trivago recorded a 67% rise in total revenue €298.3 million in Q2 2017. Net loss decreased to €3.4 million in the quarter, and turned to net income of €4.3 million in the first six months of the year.
China grapples with $216.7 billion tourism deficit in 2016
09/13/2017|10:49:06 AM|
As Chinese tourists tend to flock to destinations along the ‘Belt and Road' regions, maintaining tourism trade balance against the tourism markets along the ‘Belt and Road' is still a challenge.
Fliggy enters tailored travel field with strategy on creating travel design ecosystem
06/05/2017|7:03:15 PM|
Alibaba’s travel brand Fliggy has announced a strategy on building a travel design ecosystem and introduced five new products lines.
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