Search results for “market segmentation”
Understanding Etihad’s agile transformation journey
10/29/2018|6:14:58 PM|
Etihad Aviation Group’s Tristan Thomas explains what sort of foundational capabilities are being set up in retailing and e-commerce and what specifically is being done for China.
Japan, Canada tourism boards top WeChat marketing rankings
10/25/2018|11:58:32 AM|
In Q3, Japan was the lead for NTOs’ account on WeChat, Dubai reached the first-place ranking for DMOs, and Hong Kong’s Disneyland and Ocean Park continued their lead over more high-culture attractions.
Differentiated offer and dynamic pricing – how to make it work
09/28/2018|7:44:35 AM|
Dynamic pricing is an integral part of today’s offer management, and airlines are digging deep to embrace the same to become sophisticated retailers.
Chauffeured service provider Heycars teams up with 2018 TravelDaily Conference
09/02/2018|9:41:15 AM|
Heycars aims to link up air, accommodation and in-destination services with its own chauffeur offerings to build up a better end-to-end travel experience.
Engaging guests post a booking is done - how to excel in this arena?
09/10/2018|10:17:17 AM|
Hotels lack ways to communicate their offerings – what services, amenities they have, what promotions they are running etc. and how to best share the same depending upon what the guest is likely to be looking for.
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018|8:00:37 AM|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
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