Search results for “local brand”
ChinaTravelNews annual roundup: Major events of year 2017
12/18/2017|2:15:13 PM|
In 2017, the World Tourism Alliance was set up, ITB debuted in Shanghai, China banned tours to S. Korea, Priceline invested in Meituan to compete with Ctrip, and local home-sharing is on the rise while Airbnb is slow to localize...
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Rentalcars will join Booking.com and forge ‘BookingGo’ brand
12/13/2017|11:47:21 AM|
After Ctrip's plan to create a full-service travel platform with its recently acquired Trip.com under Skyscanner, the Priceline Group may also be tapping into the same idea.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017|11:03:21 AM|
The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
Tour operator DTJ Tours raises RMB 20 million to explore music theme tours
12/08/2017|5:13:55 PM|
By connecting music and tourism, Chinese tour operator DTJ Tours hopes to provide personalized travel for music lovers.
OwlTing launches first blockchain hotel management service OwlNest
11/29/2017|7:26:41 PM|
Taiwanese technology firm OwlTing launched the world's first blockchain hotel management service "OwlNest" to help hotels worldwide improve brand awareness and customer satisfaction.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
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