Search results for “local brand”
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018|9:48:35 AM|
Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
Education platform Maitao.com pockets multi-million dollars to expand offline
07/09/2018|3:00:07 PM|
Maitao acquires new customers with low-cost and high-quality courses such as Maitao Lab, and then channels the customers to high-value long-haul tours and camp activities.
Travel e-commerce in China - the battle isn't just about growth anymore
05/17/2018|11:42:08 AM|
As the major online travel company Ctrip, along with platforms owned by Alibaba- and Tencent-backed companies, target growth it is worth assessing how they are going about differentiating their offerings.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
Booking.com allies with Spring Airlines, targeting Chinese outbound travelers
06/07/2018|9:59:56 AM|
China's biggest LCC eyes more diversified and personalized services in the partnership with Booking.com.
ChinaTravelNews Briefing: Ctrip Car licensed to run, Meituan buys Mobike, Airbnb Plus
04/08/2018|5:49:42 PM|
Ctrip Car gets the nod to run ride-hailing business; Meituan extends its offerings to 320 million annual active users through its Mobike acquisition; and higher fuel cost is affecting the growth of airlines.
Ctrip backs its expansion plans in China and abroad
05/24/2018|9:22:25 AM|
Even as Ctrip is continuously gaining market share across all the business lines, the team has assured that they are ready to forego certain short-term financial benefits to ensure that customer-centricity doesn’t get off the hook.
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