Search results for “direct sales”
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Air China achieves steady direct sales growth in first half
09/02/2015|6:22:23 PM|
After rolling-out a series of initiatives to improve the operational performance of its e-commerce platform, Air China is witnessing positive results.
Key to being customer-centric: Count on cloud + data + API
03/07/2017|8:57:27 AM|
A guest or a consumer doesn’t differentiate between “experiences” coming from a retail brand or a hotel property. So hotel companies need to focus on customer-centricity in the complex world of accommodation shopping.
Meituan-Dianping announces 3-billion-yuan fund for consumer sector
02/22/2017|11:47:29 AM|
Meituan-Dianping kick-started an industrial fund, targeting to invest RMB 3 billion in the consumer sector. The funding sources include Meituan-Dianping, Tencent and New Hope Group.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
China Southern sets new rules for ticketing agents and raises direct sales over 10%
05/27/2015|4:56:25 PM|
China Southern revenues from direct sales grew by 38% y-o-y in the first quarter of 2015, as it plans to lift the proportion of direct sales by 10% this year.
Ctrip takes a big step in pursuit of going global
11/27/2016|9:50:20 AM|
Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
Building a customer-centric distribution channel
10/26/2016|9:29:21 AM|
Chinese airlines have responded to OTAs by focusing on direct sales and axing agency commission fees. At the heart of their argument was that the move was for consumers.
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