Search results for “data marketing”
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Amadeus gears up for a bigger chunk of China’s travel pie
06/07/2016|10:13:58 AM|
Amadeus has made significant headway in China, both with its distribution and IT solutions. The group has diligently aligned itself to experience the benefits of further deregulation steps.
Ctrip bullish over consolidated operating results with Qunar
06/20/2016|10:15:11 AM|
Ctrip started to consolidate Qunar’s financial statements from the accounting perspective. The companies are hopeful of posting non-GAAP operating profit soon.
Tongcheng Tourism plans demerger and separate IPOs
06/20/2016|10:20:43 AM|
Tongcheng plans to split its business into two separate entities: a travel agency selling leisure tours and attractions and a network grouping the company’s profitable standardized products in air, accommodation and railway.
China inbound visits grow 4.5% in first half of 2016
06/12/2016|10:30:15 AM|
China’s inbound and outbound visitor volume grew 9.8% YoY to 127 million in the first half of 2016, and inbound tourist arrivals were 65.1 million, up by 4.5% YoY.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
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