Search results for “context marketing”
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Fliggy keeps working on mobile application, content and destination
09/29/2017|11:08:32 AM|
Fliggy is aiming to be a fully integrated platform encompassing e-commerce, content and lifestyle, all three are typical individual areas of tourism that one or another platform specializes on.
Online or offline, completing a transaction is getting easier than ever
10/19/2017|3:06:29 PM|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017|8:23:12 AM|
Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
AI, AR innovations provide a glimpse of tourism operation in the future
09/15/2017|3:27:25 PM|
AIcorrect Translator, designed for independent outbound tourists with the application of AI voice recognition technology, won the championship with "Innovation Enterprise Award" and "People's Choice".
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Outward bound and travel platform Hiyo completes a ¥14 million angel round
09/29/2017|1:43:13 PM|
Targeting young travelers, Hiyo develops its products around the concept of “minimal transportation, short distance”, and plans its content around socializing, relaxation and entertainment.
Rentalcars riding on momentum of China’s outbound travel
08/24/2017|4:34:35 PM|
Eyeing China's growing outbound tourism, Priceline's ground transport unit Rentalcars has set up its service in the country to work with local OTAs and plan partnerships with the Chinese airlines.
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