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Search results for “consumer behaviour”
China’s domestic & inbound tourism to gross over $795 billion in 2017
12/25/2017
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9:11:04 AM
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Statistics show that domestic and inbound tourism in China will generate traffic exceeding 5.1 billion in 2017 and total revenue of over $795 billion, contributing more than 10% to GDP and employment.
WeChat debuts tools to help tourism boards to create microsites
12/19/2017
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9:12:00 AM
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It’s a very complex task for foreigners to get the content right, but it appears as though WeChat parent Tencent is trying to make the platform more accessible for tourism boards.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017
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10:29:42 AM
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A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Phocuswright announces next generation of travel innovators
11/09/2017
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6:09:08 PM
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At this year's conference, 34 travel startups offered innovative applications and solutions on payment, disruption, destination services, loyalty, ancillary and more.
ITB Asia: Connecting global tourism brands and Chinese millennials
11/01/2017
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2:44:01 PM
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About 150 executives from Ctrip, Meituan Travel, Shiji, Maritim Hotels, Hotelbeds, Saber, Yearth Group and other enterprises have shared insights into Chinese outbound tourism and marketing technologies.
Identifying a traveller – how can digital transformation pave way for it?
10/17/2017
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8:23:12 AM
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Digital transformation isn't a trend, rather it’s a journey and airlines’ answer to the Fourth Industrial Revolution, said Jonathan Tong at Amadeus.
Online or offline, completing a transaction is getting easier than ever
10/19/2017
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3:06:29 PM
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One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
"Direct sales" going up for Chinese carriers, but is it enough?
10/18/2017
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9:02:02 PM
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Top carriers in China today have 40-45% sales coming in via "direct" channels. But this figure also includes selling inventory via OTAs. So this doesn't translate into owning the passenger for airlines.
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