Search results for “consumer behavior”
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Simple CX = customer delight, but what about fraud prevention?
03/17/2019|6:58:12 PM|
Simple experiences that mean convenience and control for shoppers are welcome. But they also mean a bigger threat as far as fraudulent transactions and account takeover are concerned.
Trip.com: Earn global market shares through differentiated strategies and local teams
03/05/2019|6:41:16 PM|
Trip.com values not only the variety and pricing of their supply but also service localization.
Booking.com’s mantra for China – be prepared for the change
11/26/2018|9:00:00 AM|
Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
Ctrip issues 2018 Chinese Cross-border Travel Consumption Report
11/23/2018|1:36:36 PM|
Chinese tourists’ spending in the United States, Australia, Canada and Japan still ranked top, and the spending level continued to increase rapidly.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
29% of cruise searches are conducted on mobile devices
09/03/2018|11:46:21 AM|
Cruise Lines International Association (CLIA) projects that 27.2 million passengers will set sail in 2018, and a research shows that 39% of millennials say ocean cruises are the best type of vacation.
Foreign travel brands increasingly being lured by Chinese tech landscape
09/20/2018|10:10:37 AM|
Foreign companies like Booking Holdings are not only assessing business opportunities in the digital space of strategic relevance, but they are also keen on understanding how Chinese technology ecosystems are shaping consumption patterns of global relevance.
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