Search results for “brand conversion”
Marriott eyes member sign-ups for Marriott Bonvoy in China
07/14/2022|2:33:29 PM|
The global hotel company has strengthened its ties with the Alibaba ecosystem and counting on Alipay, Fliggy, Tmall and Taobao to target those who are yet to sign up for Marriott Bonvoy travel program.
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022|1:58:43 PM|
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Huazhu strengthens its presence in 200 new cities in China
03/24/2022|10:35:26 PM|
From 865 cities in 2020 to the future target of 2200, the hotel company’s aggressive expansion is being demonstrated by sharply rising city coverage.
Hotelbeds: Continuous localization and technology innovation to create new value for partners in China
02/25/2022|10:40:44 PM|
Hotelbeds has been committed to a long-term growth strategy for the China market.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
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