Search results for “brand conversion”
Hotelbeds: Continuous localization and technology innovation to create new value for partners in China
02/25/2022|10:40:44 PM|
Hotelbeds has been committed to a long-term growth strategy for the China market.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Omio set to strengthen its offering in China
10/09/2021|8:00:53 AM|
The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
Meituan CEO: Demand for travel was stronger in Q2 versus Q1
09/03/2021|10:06:57 AM|
Q2 started by facilitating recovery in the travel sector in China before travel restrictions came back to disrupt the same. Nevertheless a company of Meituan’s stature proved that they can sustain their growth trajectory in their hotel business.
Tongcheng-Elong grows paying user base, counts on pact with Tencent
09/06/2021|11:14:28 AM|
The Chinese online travel company continues to stand out for its user acquisition tactics and also deeper penetration in tier-3 or below cities in China.
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