Search results for “blended travel”
Tongcheng-elong’s CEO throws light on effective recovery strategy in Q3
11/28/2020|8:52:19 PM|
The company is looking at cost-effective traffic sources, especially in lower-tier cities, and banking on technological innovations going forward. The plan is to have 200 million annual paying users by 2021.
Gearing up for hotel distribution in China as signs of recovery emerge
11/27/2020|6:52:35 PM|
Who is going to garner or facilitate a bigger slice of travel bookings – travel specialists like Ctrip and Toncheng-eLong or e-commerce platforms/ecosystems?
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020|9:37:25 AM|
Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Accor works on a domestic travel recovery promotion in China
06/23/2020|5:01:50 PM|
Accor worked with travel and social media platforms including Ctrip, Fliggy, Meituan Dianping and WeChat, capturing the pent up domestic demand for travel and even impulse consumption by rewarding loyalists.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019|6:24:30 PM|
The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Fliggy thrives on might of Alibaba ecosystem
10/21/2019|8:48:47 AM|
Alibaba’s China retail marketplaces had 755 million MAUs in June 2019. This userbase is being constantly exposed to Fliggy as a part of cross-selling tactics.
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