Search results for “big data marketing”
Making travel simpler, cheaper – how’s the innovation coming along?
12/19/2017|2:08:43 PM|
Disruption of flight booking doesn’t come out of the blue. It’s a process.
Data firm VariFlight works with Embraer on Flight Happiness Index
12/05/2017|6:08:39 PM|
Chinese flight data firm VariFlight set up partnership with Brazilian aviation conglomerate Embraer on Flight Happiness Index to improve passenger experience for online air booking.
ITB Asia: Connecting global tourism brands and Chinese millennials
11/01/2017|2:44:01 PM|
About 150 executives from Ctrip, Meituan Travel, Shiji, Maritim Hotels, Hotelbeds, Saber, Yearth Group and other enterprises have shared insights into Chinese outbound tourism and marketing technologies.
Unspoken truths: canceling and re-booking for a better rate
11/14/2017|5:49:55 PM|
There have been reports of many guests canceling and re-booking their hotel rooms to achieve better rates, so how does this impact hoteliers and what can they do about it?
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Vpon decodes the digital footprint of mainland tourists
10/31/2017|4:31:11 PM|
Countries in Asia-Pacific remain the top destinations of mainland Chinese tourists, while a number of provinces of the new 1st-tier cities become popular, along with Beijing and some coastal regions.
TravelDaily China-ITB Asia Session on China’s unprecedented growth
10/12/2017|10:43:54 AM|
“Breaking through in a New Era” is the main theme of TravelDaily China-ITB Asia Session to highlight China’s unprecedented growth in travel and its importance to the global industry.
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