Search results for “Trip.Com Group”
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Ctrip CFO appointed as hotel giant China Lodging’s board director
01/25/2018|3:42:49 PM|
Chinese hotel group China Lodging (Huazhu) appointed Ctrip CFO Ms. Xiaofan Wang as its board director, and accepted the resignation from Ctrip co-founder Mr. Min Fan as its director.
Ctrip makes inroads into destinations in tie-up with Big Bus Tours
01/19/2018|6:56:21 PM|
Ctrip has extended its destination services to more than 700 cities and nearly 80 countries worldwide - expect more consolidation under way.
Ctrip furthers globalization through ground transfer services on Skyscanner
01/17/2018|6:55:36 PM|
Extending to ground transportation connected to airports, hotels or destinations is a decisive move for Ctrip’s globalization, according to Ctrip’s senior executive.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Ctrip hotel white paper sheds light on hospitality, consumer insights
01/12/2018|11:12:12 AM|
Some 76% of the searches on Ctrip for hotels were related to star rating, most frequently about “five star/luxury hotel” or “four star/high-end hotel”, while only 11.61% of these searches were price-related.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
ChinaTravelNews Briefing: Chinese tourism, Ctrip and other players' moves
01/08/2018|9:33:21 AM|
For the past two weeks, ChinaTravelNews reported on how Chinese tourists affect the travel sector, a series of Ctrip’s moves, and news of major players Meituan, Tencent and Airbnb.
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