Ctrip Group, China’s leading online travel agency, today announces its collaboration with leading global hospitality brand, Hyatt, to open its first flagship store on its website and mobile application. The online flagship store allows over 300 million Ctrip members to access Hyatt hotels in the Greater China region and will extend to Hyatt hotels globally in the near future.
The Hyatt flagship store offers Ctrip’s loyalty members access to attractive rates at Hyatt hotels and resorts around the world. Ctrip members who log on to the flagship store will be able to join World of Hyatt, Hyatt’s global loyalty program. The Hyatt portfolio includes various high-end hotel brands, including the luxury Park Hyatt brand; premium Grand Hyatt and Hyatt Regency brands; lifestyle Andaz, Hyatt Centric and The Unbound Collection by Hyatt brands; and modern essential Hyatt Place and Hyatt House brands.
“The collaboration presents a win-win setting for both companies and represents a milestone in the travel industry distribution archetype. The flagship store is the outcome of several months’ hard work by cross-functional teams at the two companies, including R&D, product, marketing, legal and more,” said Ray Chen, Ctrip’s Hotel business unit CEO.
As a result, Hyatt hotels will receive increased exposure on Ctrip platforms, intended to contribute incremental revenue and business from Chinese travelers along with the global Chinese community. The two brands will continue to work together to provide a new cooperative experience for customers.
The collaboration between Ctrip and Hyatt marks a step in Ctrip’s continuous efforts to provide cost-effective, convenient, high-quality and seamless travel experiences on its various platforms.