Search results for “Marketing”
Theme park and travel group OCT posts 35.48 billion yuan revenue in 2016
04/12/2017|2:58:38 PM|
Theme park and tourism group OCT reported annual operating revenue of RMB 35.48 billion in 2016, 10.07% more than previous year. Net income attributable to shareholders rose 48.44% YoY to RMB 6.89 billion.
Outbound travel from China to Europe expected to rise 10% in 2017
04/12/2017|1:55:15 PM|
Europe received 5.13 million visitor arrivals from China in 2016, up by 6.3% YoY. The arrivals number is expected to grow 10% to 5.5 million this year.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Universal Studios and Legoland set to join theme park fray in China’s top cities
03/14/2017|5:07:29 PM|
Fuelled by public excitement of Shanghai Disney Resort’s opening last June, global theme park operators Universal Studios and Legoland are set to add their own theme parks in China’s top cities.
Kuoni responds to digitalisation, China a key market in new scheme of things
05/30/2015|9:18:46 PM|
As a B2B specialist, Kuoni is looking at several opportunities, including capitalizing on the capabilities of different partners in China in order to increase the visibility of its offerings.
Personalisation – it’s about embracing smartness
10/11/2015|10:25:59 PM|
How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.
Dragon Trail names Roy Graff managing director EMEA, sets up new office in UK
02/28/2017|1:12:54 PM|
Digital marketing agency Dragon Trail Interactive appointed China tourism expert Roy Graff as its Managing Director of EMEA. The agency also launched its first overseas office in London.
BTG Hotels focuses on upper midscale brands following phased consolidation
03/29/2017|11:28:57 AM|
BTG Hotels has completed first-phase consolidation of former BTG Hotels Group and Homeinns Group in nine months after their merger and will be focusing on upper midscale brands for the next few years.
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