Airlines and major hotel chains are waiving cancellation fees, but recouping all the costs associated with trips canceled due to coronavirus fears is far from guaranteed.
Tourism operations in mainland China account for 13% of the company's total operating revenue.
For travel brands, offering thoughtful communications and assistance to both travelers and corporate partners at the time will be much appreciated.
So far, 37 global airlines and over 10 international hotel chains have participated in the initiative to offer travelers free cancellations.
The national travel agency association urged Chinese travel agencies to fully understand and support "preferential terms to Chinese tourists to prevent the spread of the coronavirus pneumonia".
At a time when the country is mobilizing medical teams nation-wide to fight the virus in Wuhan, China’s travel industry is also taking measures to participate in the fight.
OYO is firing thousands of staff across China and India; Six Flags is struggling with its planned parks in China and might scrap plans to complete them.
The cooperation between CBEF and ITB China will involve CBEF organizing and leading a delegation of senior association buyers to attend ITB China 2020.