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Retailing isn’t just about monetisation, also about being “smarter” than ever
11/03/2017|10:21:12 AM|
The pace with which retailing continues to evolve means random selling of air ancillaries and non-air ancillary products won’t work or pay off in the future.
Direct booking platform Zhidingke gets funding ammunition to 'disrupt Ctrip'
11/28/2017|3:30:55 PM|
Hotel direct booking platform Zhidingke has raised tens of millions of yuan to focus on 'direct connection, price comparison, special sale and membership sharing', as it vows to disrupt OTAs’ dominance.
DerbySoft, Hotelchamp join forces in name of direct bookings
10/26/2017|3:50:47 PM|
Travel distribution service firm Derbysoft and hotel direct-booking technology provider Hotelchamp announced a partnership to increase and convert hotel website traffic.
Meituan Travel unveils air ticketing strategy a year after acquiring Flightroutes24
11/23/2017|8:49:10 AM|
Meituan has seen more than three-fold increase in air ticketing transactions so far this year, and the number of paid air tickets transacted on the site increased by more than 340% year on year.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Ctrip to further global expansion by acquiring US travel site Trip.com
11/02/2017|6:10:07 PM|
Ctrip has acquired US travel booking platform Trip.com (formerly Gogobot). It’s worth noting whether the search functions of Trip.com will be merged with Skyscanner’s.
ITB Asia: Connecting global tourism brands and Chinese millennials
11/01/2017|2:44:01 PM|
About 150 executives from Ctrip, Meituan Travel, Shiji, Maritim Hotels, Hotelbeds, Saber, Yearth Group and other enterprises have shared insights into Chinese outbound tourism and marketing technologies.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
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