Search results for “tourist campaign”
Tencent leads new funding in OYO, Chinese spends $45 billion to escape heat, and more
08/06/2018|11:58:59 AM|
Tencent Holdings is likely to inject $300-500 million into OYO Rooms. This summer, Chinese tourists will make about 500 million trips in July and August, and are expected to spend more than $45 billion.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018|9:05:31 AM|
Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
A fascinating tussle brews for outbound hotel distribution pie in China
07/13/2018|8:03:20 AM|
The battle to target a bigger pie of the outbound business featuring travelers from lower-tier cities in China is getting intense.
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018|8:00:55 AM|
The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Accor CEO: Chinese tourists look beyond APAC, changing global hospitality
12/21/2017|3:10:33 PM|
"Accor probably is making more profit as an investor in China Lodging than we could have made by remaining independent for the next 50 years", said Sebastien Bazin, Chairman and CEO of AccorHotels.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
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