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Search results for “touchpoints”
Hotels in China dig deep to evaluate what makes data an asset
08/05/2019
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4:59:49 PM
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The result-oriented approach is starting to stand out as hotels are now assessing ways to use insights, both via automation for digital touchpoints as well as equipping their staff at a property level, to serve their guests better.
Shangri-La Hotels: Adventure between personalization and privacy
07/09/2019
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4:20:56 PM
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Personalization is about recognizing a traveler on all touchpoints and acting on data to come up with relevant product and content recommendations. But while doing so, organizations can’t go wrong with tailored offers or compromise customers’ privacy.
Baidu introduces first hotel ads product
06/19/2019
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6:20:28 PM
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As participation grows, Baidu may open up more advertising channels to test out Aladdin’s profitability.
Meituan scales up core "eating" business, and along with it hotel bookings too!
05/16/2019
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10:02:44 AM
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As the superapp's stickiness grows, one of its investors, Booking Holdings, believes that Meituan is going to act as a vital entry point for outbound travel as well.
Data optimization – a journey that is all about preparedness and diligence
04/10/2019
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9:48:37 AM
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Capitalizing on various sources of data is imperative, and for this, an organization has to plan in a meticulous way. As it turns out, China Eastern is reaping rewards after two years of planning, and is continuously refining its initiative with relevant people, data platform, data governance etc.
95% of theme park visitors ready to spend more with right app
03/27/2019
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8:33:13 PM
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84% of respondents want to avoid food and drink queues by using their phones to order and pay in advance.
Debranding a hotel in 90 days
01/29/2019
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2:04:55 PM
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In an era of OTAs where commercial activities and open interfacing can be outsourced, independent hotels can now pick and customise their distribution landscape without systems, process or staffing levels being dictated from elsewhere.
Conversational UI: How travel brands can get the experience right
01/20/2019
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10:39:05 AM
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Conversational UI platforms are now becoming channels that are creating real revenue generation potential.
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