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Search results for “touchpoints”
Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019
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3:33:25 PM
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Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Expanding out of China – how payment localization can drive adoption and conversion
10/08/2019
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10:04:40 AM
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Multi Currency Pricing combined with APMs from the customer’s country will reduce costs and even create a revenue stream.
Chatbots proving their worth in travel e-commerce
09/08/2019
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10:56:03 PM
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Chinese travel e-commerce companies led by top online travel agencies, including Ctrip and Qunar, are making meaningful use of chatbots.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019
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10:11:06 AM
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The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019
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1:54:38 PM
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When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Implementing AI at scale – How Travelport is doing it?
08/19/2019
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9:09:58 AM
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Travelport, a travel commerce platform, has sharpened its offering, working on speed, accuracy and relevance for search results. Artificial intelligence (AI) has played an integral part in elevating Travelport’s expertise in the data-related domain.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019
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5:37:51 PM
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Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
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