Search results for “soft brand”
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Online travel giants Meituan, Tongcheng actively invest in hotel groups
01/07/2021|3:58:30 PM|
Chinese OTAs have a long history of buying into their hotel partners.
Huazhu Group gears up for expansion in lower-tier cities
12/09/2020|11:31:23 AM|
The Chinese multi-brand hotel group mentioned that tier-3 and below cities accounted for 50% of the total pipeline at the end of October. The plan is to establish both middle-scale and economy brands in these places.
Huazhu's net revenue rises 8.5%, same-hotel RevPAR down by 5.4%
03/27/2020|8:19:48 AM|
Huazhu is expected to close 350-450 hotels, including planned closure of 300-350 hotels and special closure of 50-100 hotels impacted by COVID-19.
Trip.com-invested hotel brand collapses; Airbnb halts marketing to save $800M | Daily Brief
03/31/2020|11:25:59 PM|
Airbnb will suspend all marketing activities in a move which will save USD 800 million a year; China saw a huge uptick in flight searches.
Equity investments play a big part in hotel giant Huazhu's annual profit
03/27/2020|9:43:18 PM|
Same-hotel RevPAR growth has been going down for the past three years.
Virus may cost 75M travel jobs; Forward bookings show dramatic rebound | Weekly Review
03/28/2020|9:54:45 PM|
Hotel giant leverages equity investments to grow profit significantly last year; Chinese visitors to Japan plunge 87.9% in February.
ANA partners Skyscanner on direct booking; Travelzoo furloughs global workforce | Daily Brief
03/28/2020|12:28:17 AM|
Three Chinese airline partners work with KLM to support the Netherlands's virus containment; Hong Kong Disney extends ticket expiry date.
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