Search results for “online marketing”
Expedia's gross bookings rise 21% in 2016
02/09/2017|7:37:11 AM|
Expedia reported gross bookings of USD 72.43 billion in 2016, up by 21% YoY. Revenue rose 32% to USD 8.77 billion and net income attributable to the company was USD 281.8 million in the time.
Meituan-Dianping launches overseas lodging service
02/15/2017|9:14:24 AM|
Chinese group-deal platform Meituan-Dianping announced that the company has rolled out overseas accommodation service on its two major apps, offering over 120,000 overseas properties for booking, of which 25% are high-rated hotels.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Focus on China – Brought to You by TravelDaily China
02/27/2017|9:36:02 AM|
TravelDaily China will present insights on China in ITB Berlin.
Views from the middle of the value chain
10/28/2016|10:21:29 PM|
TMCs and OTAs share their views on the latest trends on airline distribution, and not everyone is happy with the way things are heading.
Building a customer-centric distribution channel
10/26/2016|9:29:21 AM|
Chinese airlines have responded to OTAs by focusing on direct sales and axing agency commission fees. At the heart of their argument was that the move was for consumers.
It’s not just about big data, leverage small data, too
01/05/2017|9:17:34 AM|
Small data results from internal resources like PMS, channel manager, website etc. Hotels need to consider the quality and utility of small data, before looking deep into big data, intelligence and analytics.
Airlines: Leveraging Tech for Added Value
10/27/2016|9:39:12 AM|
With the increasing touch points that technology brings, airlines can leverage their auxiliary services to attract more consumers and grow revenue.
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