Search results for “media”
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Asia Pacific business travelers most worried about safety and security
11/03/2017|11:14:36 AM|
A Carlson Wagonlit Travel research found that more than half (56%) of Asia Pacific travelers are concerned about safety and security, while their counterparts from other regions are less worried.
Joyu-Lvmama receives RMB 1 billion funding from Res Publica Holdings
09/27/2017|7:04:07 PM|
Chinese tourism platform Joyu Group announced that it has received RMB 1 billion for its online platform Lvmama, and that Res Publica Industry & Finance Holdings has become its new partner.
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
Railway service platform Lvtu Diandian closes an angel round
09/11/2017|3:55:25 PM|
Railway passenger service platform Lvtu Diandian is trying to build its presence in the railway market via in-train consumption and establish itself as the Meituan and Eleme in railway transportation.
Outbound FIT supplier platform LPT completes an angel round financing
08/25/2017|11:05:29 AM|
Lazy Pig Trip consolidates its platform for supplying fragmented destination products to support China’s OTAs, travel agencies and e-commerce merchants at the supply end, having completed a recent angel round financing.
Counting on technology to overcome breakdown in personalization
07/24/2017|4:35:01 PM|
The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
Mainland Chinese tourists sought-after having spent $33 billion in US
08/16/2017|11:09:49 AM|
China continued to reign as a top visitor source market for the US in 2016, as the number of visitors from mainland China grew by 15% to 3 million and their total spending increased by 9% to $33 billion.
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