Home > Online > Ctrip launches travel & lifestyle content platform Hydrogen Balloon

Ctrip launches travel & lifestyle content platform Hydrogen Balloon

04/20/2018| 8:44:05 AM| ChinaTravelNews 中文

The platform can be a realizable asset once it has accumulated a sufficient amount of content.

On April 19, Ctrip launched the platform Hydrogen Balloon to edge into the import and export of online travel content.

Wen Li, COO of Ctrip’s Travel Diary Department, said: "Ctrip has independently developed this brand from start to finish. As a new product aimed at user-generated content, Hydrogen Balloon will be connected to all of Ctrip's products and platforms.”

Hydrogen Balloon is a comprehensive platform for both content generation and content distribution. It aggregates and processes travel tips and local experiences, which are produced by traditional official channels, self-media as well as KOLs and savvy travelers. It also distributes structured content onto travel and lifestyle communities including Qunar, Tongcheng, and eLong.

The platform can be a realizable asset once it has accumulated a sufficient amount of content.

TAGS: Ctrip | UGC | content
©2017 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!