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Travel brand marketing report on WeChat

04/20/2017| 12:53:12 PM|

Approximately 73% of Chinese outbound travelers regard social media as the key channel to researching and gathering information about traveling.

Since the start of 2017, digital marketing agency Dragon Trail Interactive has been compiling weekly data on the 20 best performing WeChat public accounts for overseas tourism boards at the national, regional and city level. 


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TAGS: Dragon Trail Interactive | WeChat | social media
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