Search results for “marketing strategy”
Unspoken truths: canceling and re-booking for a better rate
11/14/2017|5:49:55 PM|
There have been reports of many guests canceling and re-booking their hotel rooms to achieve better rates, so how does this impact hoteliers and what can they do about it?
ITB China 2018 partners with China Tourism Academy
12/13/2017|1:46:36 PM|
The research conducted by China Tourism Academy focusing on China’s outbound travel will be presented at ITB China 2018.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017|11:03:21 AM|
The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017|7:52:48 AM|
Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Fosun to tap China’s travel market by strategic projects
04/27/2016|7:53:53 AM|
Fosun launched a brand-new Club Med resort in Sanya as it sets sight also on the billion-yuan Atlantis Project; the privately-held company is considering spinning off its travel business for an independent listing
Wedding travel specialist LoveJourney bags 8-digit funding
11/15/2017|1:37:45 PM|
LoveJourney, a Hangzhou-based online platform offering tailor-made wedding travels, has received tens of millions of yuan, which will be used on international content standardization and business development.
Ctrip extends ground services in partnership with Big Bus Tours
11/24/2017|1:40:51 PM|
The competition in ground transportation and catering services at tourist destinations will be more intense as OTAs tap into a wider range of destination resources.
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