Search results for “marketing strategy”
Trip.com-backed homestay operator Sweetome gains investment from Airbnb
12/04/2019|6:40:05 PM|
Sweetome’s stakeholders now include Trip.com Group, Airbnb, 58.com Inc and Expedia.
CEO Ji Qi foresees the future of Huazhu as a “world-class hotel company”
11/14/2019|9:59:36 AM|
The team, led by Qi and Jenny Zhang, is ready for a major leap after being in the business for 14 years. Huazhu is eyeing 10,000 hotels in 3-5 years, and sufficient scale in geographic areas outside China, too.
Asia Pacific's villa rental market rises 12% to US$440m in past 2 years
11/15/2019|10:53:00 PM|
China overtook Australia as the top source market for visitors to Bali.
Zhiketong completes full acquisition of hotel operation solution provider Jperation
09/06/2019|5:02:01 PM|
Under the partnership, Jperation would keep five aspects unchanged, including company strategy, team structure, competitiveness, operation and performance models.
Trip.com Group, TripAdvisor form China joint venture and global content partnership
11/06/2019|9:52:43 PM|
"The joint venture is like a chef with the best ingredients, but what kind of cuisine will the chef make to cater to the Chinese market and Chinese travelers? It remains to be explored."
Accor on why digital transformation alone isn't enough for China
08/28/2019|2:48:33 PM|
Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019|11:49:39 AM|
84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
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