Search results for “marketing strategy”
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
LY.com partners with AnnualLeave in strategic investment for IP-based entertainment
03/24/2016|11:32:16 AM|
LY.com announces that it has taken a stake in AnnualLeave and has become the company’s second largest shareholder. The equity participation is seen as LY.com’s major move to sharpen its strategy on IP-based entertainment.
CAR Inc. solidifies its position, entry barriers get stronger too
03/18/2016|11:12:19 AM|
As debt financing, vehicle purchasing and setting up operations and a brand get tougher in auto mobility, CAR believes its current position is quite strong at this juncture.
HNA-Caissa’s net income leaps 129.72% in 2015
03/08/2016|6:30:42 AM|
HNA-Caissa recorded annual revenue of RMB 4.935 billion in 2015, with travel service accounting for RMB 4.259 billion. Net income applicable to common shareholders was RMB 206 million, up by 129.72% YoY.
Payments in China – it’s about dealing with a multitude of options
03/21/2016|11:19:47 AM|
In today’s world of instant gratification, the experience during the check-out can make or break their business. Besides, there are multiple factors that airlines, hotels, OTAs and other travel e-commerce organizations need to deal with in order to ensure a transaction goes smoothly in the multi-channel, multi-device environment.
China Eastern to expand routes to Europe, America and Australia
04/08/2016|11:14:51 AM|
China Eastern Airlines is making strides in expanding route networks to Europe, America and Australia, with the goal of boosting its international capacity by 20% annually before 2020
Meituan-Dianping launches air ticket booking to challenge top dog Ctrip
12/24/2015|11:18:57 PM|
Meituan-Dianping has quietly launched air ticketing service online to add to the earlier release of hotel booking functions.
Dealing with OTAs isn’t only about incremental revenues
03/28/2016|10:15:06 PM|
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
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