Search results for “market segmentation”
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022|1:58:43 PM|
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Meituan reports domestic hotel room nights booked in 2021 up by 34.5% to 476.9 million
03/25/2022|5:31:27 PM|
Revenues from the in-store, hotel & travel businesses increased by 53.1% year over year to RMB32.5 billion in 2021.
China’s alternative accommodation industry in 2021: ADR falls below $48
01/28/2022|5:53:53 PM|
Over 75% of short-term rental properties saw revenue below RMB 1 million.
Meituan underlines potential for sustainable growth in hotel bookings
11/30/2021|2:08:09 PM|
The company stated that it not only continues to leverage its competitive advantage in lower-tier markets, but it is also improving its offering in the high-star hotel category.
Huazhu’s CEO extends support to franchisees
11/27/2021|11:00:55 AM|
The Chinese hotel company acknowledges that the going hasn’t been easy for its franchisees in certain areas and Huazhu has decided to revitalize the “weakened confidence” via certain financial relief.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Tongcheng-Elong continues to swell its paying user base
11/26/2021|12:45:31 PM|
The OTA has taken its paying user base from 152 million in 2019 to over 196 million by the end of Q3.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
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