Search results for “localized marketing”
Air China’s direct selling keeps pace with its international expansion
09/08/2016|2:18:35 PM|
Air China is assiduously improving both domestic and international websites, as well as its mobile App.
Ctrip gains from virtuous cycle in a category that continues to grow
09/02/2016|11:47:07 PM|
Ctrip asserts the one-stop travel shopping model is suave, and the scale that can be achieved will be significant going forward.
Can business travel thrive in the sharing economy?
09/02/2016|8:24:14 PM|
China's sharing economy still has a long way to go in terms of trust.
Tourico Holidays partners with Nordic Choice Hotels
08/31/2016|10:52:57 AM|
Tourico Holidays, the world’s fastest growing wholesale travel brokerage company, today announced a new supplier partnership with Nordic Choice Hotels, one of the largest hotel groups in the Nordic region.
Meta-search in China — as astute as it gets
08/30/2016|5:58:08 PM|
From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
Rruu.com receives RMB 15 million in series A round
06/06/2016|9:40:41 AM|
Outbound O2O platform Rruu.com has raised RMB 15 million in its series A round, in which Lenovo's investment unit LeFund is the lead investor, and angel-round investor Initial Capital follows.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
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