Search results for “instant booking”
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Air China achieves steady direct sales growth in first half
09/02/2015|6:22:23 PM|
After rolling-out a series of initiatives to improve the operational performance of its e-commerce platform, Air China is witnessing positive results.
Understanding local intricacies as a B2B specialist
09/09/2015|11:05:02 PM|
GTA believes it is equipped with a strong blend of content and technology expertise to make the most of its presence in the B2B segment.
Ctrip gears up for tougher battles in hotel contracting in Asia
06/09/2015|7:08:01 AM|
The leading OTA acknowledges that signing of direct contracts with hotels isn’t a straightforward task in overseas markets. But the team is expanding in early days of Ctrip’s globalization.
Carriers in China set their sights on travel retailing
08/17/2015|10:08:09 AM|
In order to unlock revenue generation opportunities Chinese airlines need an understanding of what travel retailing means.
Winning over the elusive tag of running a successful B2C brand in China
08/12/2015|6:22:26 PM|
Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
TripAdvisor nests in China
07/27/2015|2:40:48 PM|
ChinaTravelNews chats with Lily Cheng, President of TripAdvisor APAC, about the Chinese travel market and TripAdvisor’s initiatives in the country.
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