Search results for “external communication”
Dusit plans a post-pandemic recovery campaign in China
02/16/2023|4:47:31 PM|
The Thailand-based hotel chain is evaluating changes in guest behavior, performance marketing, and influence marketing, as the team gears initially target the lower end of the booking funnel.
The 2021 report of China’s high-end hotel innovative digital marketing trends
03/28/2022|3:01:09 PM|
WeChat is an important tool for high star-rated hotels to improve their marketing capabilities.
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
Travel brands count on online social posts to stay afloat
11/26/2020|8:21:41 AM|
Whatever is being expressed on platforms like Twitter, Weibo or TikTok is an indication of how travel is being missed and proactive companies have already tried to make the most of the same.
Unlimited passes are fine, but airlines must focus on passenger confidence
08/19/2020|5:58:40 PM|
Sales initiatives like unlimited flight passes can pave way for a decent sized cash-flow injection in the short-term. In addition to exploring more options for revenue generation, there is also a need to focus on other aspects to boost the passenger confidence.
German TÜV SÜD, GIATA launch digital hygiene label for global hotel Industry
07/20/2020|9:56:44 AM|
German TÜV SÜD, Flowtify, and GIATA, are now releasing an audit app that allows hoteliers to attain the “stay safe – hygiene self-assessment” label.
Leveraging the prowess of AI in the travel booking funnel
08/19/2019|1:54:38 PM|
When booking travel, Chinese travellers are mobile-first or mobile-only, even for transactions. Considering the fact mobile demands a diligent effort, how can AI play its part in streamlining overall mobile shopping?
Improving efficacy in the arena of aircraft tracking
04/08/2019|5:20:46 PM|
Real-time aircraft tracking is a complex task. But the aviation industry needs to make progress as by 2021, airlines will be required to autonomously report an aircraft’s position at least once every minute when in a “distress condition”.
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