Search results for “event marketing”
Data optimization – a journey that is all about preparedness and diligence
04/10/2019|9:48:37 AM|
Capitalizing on various sources of data is imperative, and for this, an organization has to plan in a meticulous way. As it turns out, China Eastern is reaping rewards after two years of planning, and is continuously refining its initiative with relevant people, data platform, data governance etc.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Chinese leisure accommodation startup SpaceBox bags over RMB 10 million
07/11/2019|10:08:09 AM|
SpaceBox provides integration solutions for individual hotels targeting younger people.
OCT Parks, Fantawild, Chimelong listed on global theme park top 10 list
05/24/2019|2:06:57 PM|
The Top 20 theme parks in Asia Pacific included 11 parks from China, and reached 139.1 million total attendances in 2018, up by 3.6 percent year-on year.
Ctrip takes customized travel to version 3.0 and shoots for RMB10B GMV in two years
06/23/2019|10:42:37 PM|
Anticipating rising demand for customized travel, Ctrip has launched its 3.0 version platform to streamline processes for suppliers and serve high net-worth travelers with sharpened itinerary offerings.
Ctrip USA San Diego themed store opened in Shanghai
05/18/2019|9:54:39 PM|
Ctrip and GoUSA opened a theme store on May 18 in Dapuqiao, Shanghai.
Fosun Tourism wishes global families to “take a FOLIDAY, instead of a holiday”
03/06/2019|5:28:20 PM|
With differentiated brands, products and customers, the Chairman and CEO of Fosun Tourism sees more synergy than competition.
3 payment-related trends to watch out from China
06/03/2019|5:55:08 PM|
Technologies unlocking more sales channels, AI and simpler authentication are expected to drive interesting initiatives in this arena.
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